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§01 HERO · plant the promise, sort visitors into "join" vs "understand"

Good Choices, Already Made. You won't need to check again. Nothing here made it by accident.

We’re building the trust layer for commerce — starting with food. We do the work of checking what's in your food by understanding ingredients & matching them against the clean standard, questioning claims and deciding what deserves a place in your basket.

Building India’s first trust and science-backed commerce platform.

A jar of ghee with a spoon lifting a drizzle
Earned its place.Cleandot mark
Five checks · One dot
01Read ingredients
02Check claims
03Taste & use
04Verify sourcing
05Lab test
No to {{ stdCounts.never }} ingredients. And every product that carries them.
ZeroPaid product placements
Benchmarked against EU, US and Japan
See what we don't allow →
{{ cta }} →Join The Clean Founding Circle
See the Clean Standard →
Questions we've already asked, so you don't have to
{{ ticker }}
§02 THE TENSION · earn empathy, not trust. No CTA.

Turn any pack over. Now try to agree with it.

"No added sugar." "High protein." "Immunity boosting." Five claims, on five packs, that don't even agree with each other. No realistic amount of label-reading fixes that on a Tuesday evening with a cart to fill.

That shouldn't be your job. It's ours.

A woman reading the label on a pack
No added sugar
HIGH PROTEIN
Immunity boosting
Multigrain
100% natural*
Back of pack · illustrative
INGREDIENTS: Wheat flour, sugar, edible vegetable oil, invert syrup, milk solids, raising agents [INS 503(ii), INS 500(ii)], emulsifier [INS 322], salt, added flavours (nature identical)…
USA FDA, USDA
Standards
EU EFSA
Standards
JAPAN MHLW / CAA
Standards
The Cleandot
One product. Multiple standards. We benchmark every product against trusted food safety standards from around the world.
§03 WHAT CLEAN MEANS · define the word, introduce the Dot

Clean isn't a feeling. It's a bar.

At Cleandot, "clean" means a product cleared a specific standard for its category, not a marketing word stuck on a label. A biscuit and a bottle of milk are checked for completely different things, because they carry completely different risks. When a product clears it, it gets the Dot.

See the Clean Standard →
Read the Clean Guide
§04 THE PROCESS · teaser for The Clean Standard, honest status per check

Five checks. One dot.

Every product has to earn its place. Three of these checks happen on every product today. Two we're still building, and we'd rather show you that than pretend otherwise.

01In place
We read the label.
Every ingredient, in order, including the ones hiding behind a code.
02In place
We check the claims.
"High protein" and "no added sugar" are held up against what's actually inside.
03In place
We taste and use it.
If we wouldn't put it in our own kitchen, it doesn't go on the shelf.
04Building
We verify the source.
Where it comes from, and whether the paperwork holds up.
05Building
We test in a lab.
Independent tests on real batches, starting with a first named cohort.
The full method, category by category, lives in The Clean Standard.
Explore the Clean Standard →
§05 PROOF · one real "why this qualifies" panel. Hardest-to-fake asset on the site.

Here's what "qualified" actually looks like.

Every product on Cleandot carries a panel like this. It says what we checked, what it doesn't contain, and exactly how confident we are. That last line is never skipped, even when the honest answer is "still verifying."

How confident we are · three honest levels
Meets the Clean Standard Ingredient-checked · verification in progress Lab-verified
{{ packAlt }}
Front Turn it over
Cleandot
Paul and Mike · Impulse · Chocolate
72% Plain Dark Chocolate, 68g
What we checked
Palm or vegetable fat used in place of cocoa butter. Artificial emulsifiers. Whether "less sugar" holds against the label.
What it doesn't contain
No vegetable fat No artificial flavour No synthetic emulsifiers
How confident we are
Ingredient-checked · verification in progress
Label — Claims — Taste — Source — Lab
Where the bar comes from
The chocolate standard, in plain language →
WHY TRUST · from the "Zero Brand Sponsorships" banner. Check: "randomized lab re-audit" claims lab testing, which the Five Checks list as in progress. Soften or confirm before launch.
 Why trust?

Zero Brand Sponsorships. Ever.

Most delivery apps earn from selling ad space to big brands. We don't. A product earns its place on Cleandot by meeting our standard, not by paying for it.

A delivery app's snacks aisle with the Sponsored tag crossed out
§06 EXCLUSION · categories, never named brands. "Why" in two lines max. Rotate 2–3 at a time.

Some very normal things don't make it in. Here's why.

Sliced multigrain loafDidn't qualify stamp
Packaged breadProduct disqualified
What we'd accept100% whole grain, natural leavening.
What we reject, and whyPotassium bromate, a dough conditioner linked to health concerns in animal studies. India removed it from permitted additives in 2016; it's also banned in the EU, Canada and China.
Look for this yourself"Improver" or "INS 924" on the ingredient list. That's often bromate.
A pile of round biscuitsDidn't qualify stamp
"Brown" biscuitsProduct disqualified
What we'd acceptWhole grain, named as whole grain, listed first.
What we reject, and whyUndisclosed maida. Refined flour sold in a pack designed to look wholesome.
Look for this yourself"Wheat flour" without the word "whole" usually means maida.
A carton of packaged milkDidn't qualify stamp
Packaged milkProduct disqualified
What we'd acceptOne ingredient: milk. Pasteurised or UHT, with the source named.
What we reject, and whyAdded sugar, maltodextrin or stabilisers in plain milk. FSSAI's 2018 national milk survey found maltodextrin used to fake richness.
Look for this yourselfPlain milk should list one ingredient. Anything more is worth a question.
A wooden bowl of atta on wheat grainsDidn't qualify stamp
"Whole wheat" attaProduct disqualified
What we'd accept100% whole wheat, milled recently, with a short best-before.
What we reject, and whyAdded maida, gluten or flour improvers. Real atta keeps its germ, and that's why it doesn't last forever.
Look for this yourselfA very long shelf life on whole-wheat atta deserves a second look.
The Clean GuideSpot these yourself, in any store.
Every ingredient we reject, and why.Read the Clean Guide →
§07 CATEGORY PHILOSOPHY · four groups, not a SKU grid

Fewer things. Each one checked.

We don't carry everything, on purpose. Each aisle has its own bar, because each aisle has its own way of going wrong.

A woven basket of fresh vegetables
Fruits & Vegetables
What spoils fastest gets checked hardest.
Watching forSweetener injections, artificial ripening, wax and synthetic polish.
Milk, curd, sourdough bread and eggs
Dairy, Breads & Eggs
Everyday basics, checked for what gets added to make them last.
Watching forReconstituted milk solids, oxytocin residues, undisclosed maida in bread.
Jars of lentils, flour and rice on a wooden table
Pantry
The staples you buy on autopilot, checked the way you'd want if you had time.
Watching forBleaching agents, mineral-oil polish, solvent residue in oils.
Oats, nuts and seeds in jars and a bowl
Pantry add-ons
The "healthy add-on" aisle, held to the same bar as everything else.
Watching forAmino-acid spiking, undisclosed fillers, artificial sweeteners in "clean" protein.
An open pack of chips beside a bottle of juice
Snacks & Beverages
Where most brands cut corners, checked hardest.
Watching forPalm oil substitution, reused frying oil, artificial dyes and flavours.
An assortment of chocolates
Sweet tooth
Sweet is fine. Hidden sugar isn't.
Watching forExcess sugar, artificial colours, palm oil substitution, added flavours.
Clean CheatsStill a cheat. Just not a con.
A lens across Chocolates, Ice Creams, Snacks and Beverages, held to the same bar.See the standard →
§08 ENTRY → THE CLEAN GUIDE · useful even if you never shop with us

Want to check for yourself? We'll show you how.

Plain-English notes on ingredients, labels and the words on the front of the pack. Built from the same work behind the Standard.

How to read a label Reading an Indian food label in thirty seconds Read How to Read a Label →
Ingredient decoder INS numbers, and what they're doing in your food Open the Ingredient Decoder →
Buying guides Ghee, atta, milk, chocolate and more Browse the Buying Guides →
Open The Clean Guide →
§09 THE FUTURE · homepage shows the ambition, click-through shows the reality
The future of Cleandot

The store we're building isn't a dark store.It's a Clean House.

A physical home for the Clean Standard — part quality studio, part fulfilment centre, part place to see how Cleandot works.

Visit Clean House →
Concept · Clean House 001 · Gurugram
We only carry what we can explain.
If your product can survive that conversation, we want to talk.
Partner with Cleandot →

Nothing here made it by accident. Neither should your next order.

{{ cta }} →Join The Clean Founding Circle
ABOUT §01 · large editorial opening. Why Cleandot had to exist.
A note from our founder

It started with a question in a living room.

Mrigank Upadhyay, Founder of Cleandot

Why isn't there one place where I don't have to do all the work myself?

I was sitting in my living room, talking to my closest cousin, who is deep into calisthenics, about the things we buy every day — food, ingredients, labels, brands — and how much effort it takes to know whether we're actually making a good choice.

Turn the pack around. Read the ingredients. Understand the claims. Compare brands. Use AI. Search something you don't recognise. Then do it all over again.

And I remember thinking:

Why can't someone just do this work for me?

Why can't there be one place where the products have already been looked at, questioned and understood — so that when I choose something, I can simply feel good about the decision?

That was the beginning of Cleandot.

Mrigank Upadhyay Founder, Cleandot
ABOUT §02 · why the founder cares, not a biography

For us, living well was never just an idea.

I come from a family of runners.

My father is an ultramarathoner. He has done several long-distance races, including a 100 km run carrying the Indian flag.

Growing up around that taught me something simple: how you live matters. What you eat matters. What you put into your body matters. And the small choices you make every day eventually become a way of life.

But knowing that and actually making good choices aren't always the same thing.

Even when you care, the modern grocery aisle can make you work for the answer.

We thought there should be a better way.

Mrigank and his father on a hillside
A long time before Cleandot.
ABOUT §03 · zoom out from the founder to commerce

Commerce has changed. The decision hasn't.

Over the last decade, commerce has solved some extraordinary problems.

More choice.
Better assortment.
Faster delivery.
Greater convenience.

In many ways, buying something has never been easier.

But one problem remains largely ours to solve:

Can I trust what I'm buying?

We still have to read the label. Interpret the claim. Compare the alternatives. Figure out what's actually inside.

We believe commerce shouldn't just make products easier to buy.

It should make good decisions easier to make.

That's the problem Cleandot exists to solve.
ABOUT §04 · the company thesis

Building the trust layer for commerce.

Cleandot is building India's first trust and science-backed commerce platform.

We are starting with food because it is one of the most frequent, personal and information-heavy categories in our lives.

But food is only the beginning.

Our ambition is to build a new layer between people and the products they buy — one that helps them understand what they're choosing, separates substance from marketing, and makes better choices easier.

TodayFood
NextBaby care
LaterPersonal Care
LaterSupplements
LaterPet
LaterHome
…and everything else worth getting right.
Food today. Every category that matters tomorrow.
ABOUT §05 · Why / What / How → hands off to The Clean Standard
The why

When everything became easier to buy, knowing what to buy didn't.

We started Cleandot because we believe people shouldn't need to become experts to make everyday choices they can feel good about.

The what

A place where the checking is already done.

Cleandot brings together products that have been looked at more closely — so you can spend less time questioning what's in your basket and more time simply choosing.

The how

Every product has to earn its place.

We read the label.We check the claims.We taste and use the products ourselves.

And we're building toward a deeper system of sourcing verification and independent lab testing.

Five checks. One dot.
Explore the Clean Standard →
ABOUT §06 · "not a paid placement" held back until it's formal commercial policy
 The Cleandot

The Dot is earned.

We didn't want Cleandot to be another platform where products simply get listed. We wanted a way to say:

This product earned its place here.

That's what the Dot represents.

It's not a popularity badge. It's not a marketing claim.

It's our decision that this product belongs on Cleandot.

ABOUT §07 · honest incompleteness as an asset

We're early. And that's intentional.

We're testing our assumptions. Learning from the people who shop with us. Building the Standard. Improving how we evaluate products. And figuring out what it takes to turn a good idea into something people can rely on every week.

Some parts of the system are already here.
Some we're building now.
And some will take investment, infrastructure and time to get right.
We'd rather build it properly than pretend it's finished.
ABOUT §10 · only show the email once the inbox exists

Build something worth trusting.

We're building a company where the details matter. Where asking "are we sure?" is always welcome. Where evidence beats assumption. Where good ideas can come from anywhere. And where the thing we're building should earn people's trust before it asks for it.

If that sounds like the kind of company you'd like to help build, we'd love to hear from you.

Write to us at careers@cleanapp.in

How a product earns the Dot.

The Clean Standard

Every product on Cleandot answers one question before it reaches you: does this deserve a place in your kitchen? We read the label, test the claims and taste it ourselves. If it can't pass, it doesn't make the shelf.

The Cleandot test
5 checks. 1 Dot.
LabelClaimsTasteSourceLab
Every product has to pass before it earns the Dot. Three checks run on every product today. Source and lab checks are being built.
No to{{ stdCounts.never }}
IngredientsRuled out for good. Every one named, explained and searchable.
Zero
Paid product placementsNo brand can buy its way onto our shelf. Not now, not ever.
Global benchmarksChecked against EU, US and Japanese food standards, on top of India’s FSSAI.
{{ n.label }}

One product. Multiple standards.

The law is the floor. The world is the reference. The category is the bar.

USA FDA, USDA
Standards
EU EFSA
Standards
JAPAN MHLW / CAA
Standards
The Cleandot

Where our standard is stricter than the law, that's our choice. It doesn't mean a product that fails it is illegal or unsafe.

03 · The barThe Dot
Cleandot's category standard.
A biscuit and a bottle of milk go wrong in completely different ways, so we check them for different things. Each category has its own bar, and we publish it.
02 · The reference
The world's regulators.
We look at how the EU (EFSA), the US (FDA) and Japan treat an ingredient. If a credible regulator has banned, restricted or put a warning label on something, we want to know why.
01 · The floor
India's law (FSSAI).
Every product has to be legal to sell here. That's the minimum, not the standard.

Five checks. One dot.

Three of these checks happen on every product today. Two we're still building, and we'd rather show you that than pretend otherwise.

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What we ask{{ stdCheck.ask }}
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Some things never make it in. Here's why.

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Why{{ f.why }}
Found in{{ f.found }}
What we accept instead{{ f.instead }}
08Also never.
{{ ch.t }}
WhyHFCS is cheap sweetness under another name. Artificial flavours imitate what isn't in the pack. Polysorbate 80 and CMC disturbed gut bacteria in animal studies. PGPR lets chocolate get by on less cocoa butter.
Found inSoft drinks, juices, ice cream, sauces, chocolate, bakery.
What we accept insteadSugar in honest amounts, real ingredients for flavour, cocoa butter in chocolate.
Limited, not banned · where nuance matters
Maltitol. Never as a sugar-free shortcut in chocolate.
Sucralose. Only in sports hydration and products made for diabetics. Never in children's food.
Maltodextrin. Only in sports nutrition, where fast energy is the point. Never as filler.
Maida. Only where the product honestly says what it is.
See all ingredients in the Clean Guide →

The framework stays the same. The questions change.

Milk shouldn't be judged like chocolate. Chocolate shouldn't be judged like cooking oil. So every category gets its own bar, written down and published.

{{ t.title }} {{ t.title }}
{{ stdCat.title }}
Where it goes wrong

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What we check
{{ k.t }}
Our barThe Dot

{{ stdCat.bar }}

This bar is being written. We publish a category only when its data clears our own standard.
Read the {{ stdCat.title }} buying guide →
Clean Cheats lens
Still a cheat. Just not a con.

We don't expect indulgence to be nutritious. We expect it to be honest.

See the Clean Cheats standard →
ChocolateIf it's chocolate, let it be chocolate.
Ice creamIndulgence is fine. Disguised substitution isn't.
SnacksLet a snack be a snack. Just don't cut corners.
BeveragesRead what's in the bottle, not what's on the front.
The Dot

We'd rather show our work.

We don't expect you to trust a green badge, or a list of promises, or our word. The Standard exists so you can see how we think, what we check, what we know, and where we're still building. The point isn't to look trustworthy. It's to earn it.

The Dot is earned.
Join The Clean Founding Circle →
Read the Clean Guide →
We only carry what we can explain.
If your product can survive that conversation, we want to talk.
Partner with Cleandot →
Write to the Founder

Tell me what you really think.

Love something? Tell me. Don't like something? Tell me that too. No polished feedback required. Just be honest.
Mrigank Upadhyay
Mrigank UpadhyayFounder, Cleandot
{{ fErr }}
Write to the Founder →

Or write to hello@cleanapp.in. I read every message myself.

Thank you.

Your email app should have opened with your message to me. Hit send and it comes straight to my inbox.

Write anotherBack to Cleandot →
Clean Cheats

Indulgent by nature.Clean by design.

Not everything you eat has to be virtuous.

Chocolate can be chocolate. Ice cream can be ice cream. Snacks can be indulgent.

We don't make indulgence healthy. We make it honest.

The same Cleandot bar applies: clear ingredients, no hard exclusions, no disguised substitutions.

Still a cheat. Just not a con.

The Clean Cheats Standard

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{{ cheat.name }} · What makes the cut

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We look at
  1. {{ l.n }}{{ l.t }}→
    2.
The Cleandot rule

{{ cheat.rule }}

A little indulgence. Nothing to hide.

See the Clean Standard →
← Back to home
For brands

Think your product belongs on Cleandot?

We’d like to understand it.

Tell us what you make, why you made it, and what we should know. If it feels like a fit, we’ll get in touch.

Tell us about you

What would you like to talk about?*
{{ t.label }}
{{ pErr }}
Send it our way →
Prefer email? Write to partner@cleanapp.in

We’ve got it.

We’ll take a look and get back to you if there’s a fit.

Back to Cleandot →
Coming soonClean House 001 — Gurugram

Clean House 001

We're building the physical home of the Clean Standard.

A place where products are examined, evaluated, tested, tasted and prepared before they make their way to you.

The doors aren't open yet. We're building them.

Concept · Clean House 001 · Gurugram

Founding Members get first access when the doors open.

Join The Clean Founding Circle →
← Back to home
The Clean Founding Circle

You Made the Cut.

Welcome to the Clean Founding Circle.

We’re building Cleandot with a small group of people who believe good choices should be easier to make. As a Founding Member, you get early access, a say in what we build, and a few privileges that stay yours for as long as you’re part of the Circle.

Your Founding Member privileges
01
First AccessBe first in line for new products, features and experiences — before everyone else.
02
10% Back, AlwaysEarn 10% back in Clean Credits on every order, for as long as you’re part of the Circle.
03
Shape CleandotHelp decide what we stock, what we build and how the Clean Standard evolves.
04
Clean Scanner, Free for LifeTake the Clean Standard with you. Scan products anywhere and see what Cleandot makes of them — free for life.
05
Behind the StandardSee what makes the cut — and what doesn’t. Get closer to the products we test, taste and reject, and why.

Make it official.

Tell us where to send your invitation.

{{ jErr }}
{{ joinBtnLabel }}

We’ll text you a 6-digit code to verify your mobile number. Your details are only used to set up your Cleandot membership and keep you updated on your Founding Circle privileges.

Verify your number.

We sent a 6-digit code to {{ jPhoneShown }}.

{{ jErr }}
{{ verifyBtnLabel }}
Resend codeChange details

You’re already in.

This number is already a Cleandot member, {{ jFirst }}. Open the app and log in with {{ jPhoneShown }}.

You're in.

Welcome to the Clean Founding Circle, {{ jFirst }}.

Your Founding Code Download the app, log in with {{ jPhoneShown }}, and enter this code when it asks.
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Invite someone into Cleandot

Think someone who would care about how their food is made, what goes into it, and what they're buying?

Generate an invite →
Your Invite Link
{{ jLink }}{{ linkLbl }}
Share on WhatsApp →
Now, come inside.Download the Cleandot app and start exploring.

The Clean Guide

Everything we've learned about reading food, written so you can use it anywhere you shop — including stores that aren't ours.

The front of a pack is an advertisement. The back is a legal document. Most of us only ever read the advertisement. This Guide is the other half: how labels work in India, what the ingredients actually do, and how we decide what earns a place on our shelf. No fear, no fads. Just the reasoning, shown in full.

Paneer, cheese, hung curd and sourdough on a wooden board
Search an ingredient or code, e.g. "INS 211" or "maltodextrin" Search
A–ZIngredient DecoderWhat it is, why it's there, and whether it matters.
How-toHow to Read a LabelThirty seconds, the back of the pack, and a better decision.
GuidesBuying GuidesMilk, paneer, atta, ghee, chocolate and more — what good looks like.

We publish our reasoning because a standard you can't see is just a slogan.

Read the Clean Standard →
The Clean Guide /Buying Guides /{{ doc.eyebrow }}

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{{ r.call.label }}{{ r.call.note }}Lab check · building{{ r.fam }} →
Can't find an ingredient? Tell us. We add the ones you ask about first. Suggest an ingredient →
The Clean Call
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The Clean Guide/Guides

What good looks like.

Category by category: the three things worth checking, the red flags worth walking past, and the line we hold for our own shelf.

You don't need to become a food scientist to buy better ghee. You need to know which two or three things decide quality in that one category — and ignore the rest. Each guide gives you exactly that, plus our bar: the standard a product has to meet before we'll stock it.

Seeds, nuts and grains scattered across a sage-green surface
{{ g.name }}
{{ it.title }} {{ it.dek }} Read the guide →

Want a guide we haven't written yet? Tell us what you're buying.

Request a guide →
Sources

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Legal · Contact

Get in Touch

We're here to help with any questions or concerns you might have about Cleandot's services or products.

Email ushello@cleanapp.in
Orders & supportsupport@cleanapp.in
AddressCleandot Enterprises Private Limited
WeWork HQ27, B-660, Sushant Lok Phase I, Sector 27, Galleria DLF-IV, Gurugram, Haryana – 122009
Corporate Identification Number (CIN)U47912HR2026PTC150341
Legal · Account

Request Account Deletion

We're sorry to see you go! If you wish to delete your Cleandot account and related data, you can initiate the process here. Please note that this action is permanent and cannot be undone.

What You Should Know

  • —Deleting your account will permanently remove your profile, order history, and saved preferences
  • —Any active orders will still be processed and delivered
  • —We may retain certain information as required by law or for legitimate business purposes
  • —The deletion process may take up to 30 days to complete

How to Request Deletion

Contact Support

Reach out to our support team at support@cleanapp.in for assistance with account deletion.
Legal

Terms & Conditions

Cleandot Enterprises Private Limited · CIN U47912HR2026PTC150341

01

About Us and Acceptance of Terms

The website [www.cleandot.in] and the mobile application "Cleandot" (together, the "Platform") are owned and operated by Cleandot Enterprises Private Limited ("Cleandot", "We", "Us" or "Our"), a private limited company incorporated under the Companies Act, 2013 (CIN: U47912HR2026PTC150341), with its registered office at WeWork HQ27, B-660, Sushant Lok Phase I, Sector 27, Galleria DLF-IV, Gurugram, Haryana – 122009, India. Cleandot operates a curated, ingredient-verified grocery and consumer-products platform, currently piloting by invitation in select pincodes of Gurugram, Haryana.

These Terms & Conditions ("Terms") govern Your access to and use of the Platform, including browsing, registering an account, placing orders, and availing any services made available through it (collectively, the "Services"). Please read these Terms carefully, together with Our Privacy Policy and any other policies referenced herein or posted on the Platform from time to time (together, "Other Terms"), before using the Platform.

By accessing, downloading, registering on, or otherwise using the Platform, You confirm that You have read, understood and agree to be bound by these Terms and the Other Terms, and that they constitute a legally binding agreement between You and Cleandot. If You do not agree with these Terms, You must not access or use the Platform, and We request that You uninstall the App.

We may modify, amend or update these Terms at any time, at Our sole discretion, to reflect changes in Our Services, business practices, or applicable law. The "Last Updated" date at the top of this page indicates when these Terms were last revised. Your continued use of the Platform following any such change constitutes Your acceptance of the revised Terms. If the revised Terms are not acceptable to You, You should discontinue using the Platform.

02

How Cleandot Works

Cleandot is a curated marketplace for clean-label grocery and consumer products. Unlike a general-purpose grocery app, every product listed on the Platform is assessed against Our internal ingredient and quality standard before it is made available for order. We do not claim that any Product is certified by, or independently verified through, a government or third-party laboratory unless this is expressly stated against that Product's listing.

Orders placed on the Platform are fulfilled through Our sourcing and fulfilment network, which may include Our own "Quality Studio" facilities and trusted retail and supply partners. Products may be quality-checked and repacked at a Quality Studio prior to dispatch. Delivery is carried out by Cleandot's delivery personnel or by third-party delivery service providers engaged by Us.

Cleandot is currently operating as an invite-only pilot (the "Founding Circle") in select pincodes of Gurugram, Haryana, and Our Services, coverage area, catalogue and fulfilment model may change, expand or be discontinued at Our sole discretion as the Platform develops, without this being treated as a change to these Terms requiring separate notice beyond what is provided in Section 1.

03

Eligibility and Founding Circle Membership

The Platform and Services are not available to: (i) persons under 18 years of age; (ii) undischarged insolvents; or (iii) persons otherwise incompetent to contract under the Indian Contract Act, 1872. By using the Platform, You represent that You are of legal age and competent to enter into a binding contract, and that You have not previously been suspended or removed from the Platform.

Access to Cleandot during the pilot phase is by invitation only, as part of the Founding Circle.

We reserve the sole discretion to determine the number of Founding Circle memberships available, whom to invite, and when to open or close registrations. An invitation is personal to the invitee and may not be sold, transferred, or shared.

We reserve the right to refuse, suspend or revoke Founding Circle membership at Our discretion, including where We believe the eligibility conditions above are not met.

04

Your Account

To use the Services, You must register and create an account on the Platform ("Account") by providing information such as Your name, mobile number, email address, delivery address, and, where relevant, payment details. You are solely responsible for ensuring that Your Account information is complete, accurate and kept up to date.

If any information You provide is found to be untrue, inaccurate, outdated or incomplete, We reserve the right to suspend or refuse access to the Services. You are solely responsible for maintaining the confidentiality of Your Account credentials and for all activity that occurs under Your Account. We disclaim liability for any loss arising from unauthorised access to Your Account, except to the extent caused by Our own gross negligence or wilful default.

You agree to notify Us promptly at Our grievance contact (Section 14) if You become aware of any unauthorised use of Your Account.

05

Clean Credits

On successful registration, eligible Founding Circle members receive a welcome balance of Clean Credits, and thereafter earn Clean Credits back on qualifying orders, in each case at the rate and subject to the conditions displayed on the Platform at the relevant time. Clean Credits are a promotional and loyalty benefit, not currency, cash, or a deposit, and have no monetary redemption value outside the Platform.

Clean Credits: (a) may be used only to offset the price of Products on the Platform, subject to any minimum order value or category exclusions We may specify; (b) are non-transferable and may not be sold, gifted, or exchanged for cash; (c) may expire after a period We notify on the Platform; and (d) may be forfeited, in whole or part, if Your Account is suspended or terminated for breach of these Terms, or upon closure of Your Account.

We may modify the Clean Credits program, including accrual rates, usage conditions, and expiry, at Our discretion, with such changes taking effect on posting to the Platform.

06

Orders, Pricing and Payment

All prices displayed on the Platform are in Indian Rupees (INR) and are inclusive of applicable taxes unless stated otherwise. We make reasonable efforts to display accurate pricing, but errors may occur; where a Product is listed at an incorrect price due to a technical or typographical error, We reserve the right to cancel the affected order and refund any amount paid.

Applicable charges, including delivery fees, packaging or handling charges, small-cart fees, or surge/peak-time charges, will be shown at checkout before You confirm payment.

Placing an order constitutes an offer by You to purchase the Products at the displayed price and applicable charges, which We may accept or decline at Our discretion (for example, on grounds of stock unavailability or serviceability).

Payments on the Platform are processed through third-party payment gateways and payment aggregators. We do not store Your full card details. By making a payment, You agree to comply with the terms and conditions of the relevant payment service provider.

We are not liable for failed or declined transactions arising from causes outside Our reasonable control, including insufficient funds, incorrect payment details, or technical failures at the payment gateway.

07

Delivery

Delivery is currently available only within the serviceable pincodes shown on the Platform. Estimated delivery times shown at checkout are indicative and may vary due to weather, traffic, demand, courier availability, or other circumstances beyond Our reasonable control.

It is Your responsibility to provide a complete and accurate delivery address and to be reasonably available to receive the order. We are not liable for non-delivery or delay caused by an incorrect or incomplete address, or Your unavailability at the time of delivery. If You ask that an order be left unattended, You release Us from liability for loss, damage, tampering, or spoilage of the order thereafter.

Where You have opted for Cash on Delivery, We (or Our delivery partner) may decline to hand over the order if full payment is not made at the time of delivery, in which case the order will be treated as cancelled and any applicable delivery attempt charges may still be payable by You.

08

Our Quality Verification Standard

Products listed on the Platform are screened against Our internal ingredient-labelling standard, under which each product is assessed as PASS, FAIL, or HOLD based on its declared ingredients and available labelling information, benchmarked against applicable Food Safety and Standards Authority of India (FSSAI) requirements. Where Our standard is stricter than the applicable legal floor, this reflects a policy choice by Us and not a claim that products failing to meet it are unlawful.

Our standard is a labelling-based screening tool, not an independent laboratory certification, and does not test for contaminants, adulteration, or manufacturing defects unless expressly stated on a specific Product's listing. You should still read the physical product label for ingredients, allergens, nutritional information, batch and expiry details before consumption, particularly if You have any allergy, intolerance, or medical condition.

If a Product's physical packaging differs from what is shown on the Platform, the physical packaging shall prevail.

We do not guarantee that every Product will be free from defects, and disclaim liability for manufacturing or quality issues to the extent they arise from the manufacturer, brand owner, or importer rather than from Our own acts. Nothing in this Section limits Your rights under Section 9 (Returns, Cancellations and Refunds).

09

Returns, Cancellations and Refunds

You may seek a return or replacement where: the wrong item was delivered, the item is damaged, or the item is spoiled or deteriorated at the time of delivery. Requests must be raised on the Platform with supporting evidence (such as photographs) within the return window below, or by contacting Our customer support. Except as set out here, Products are not eligible for return once delivered, including for reasons of personal preference.

CategoryReturn window from delivery
Fruits & vegetables (cut)24 hours
Fruits & vegetables (other), dairy, bakery48 hours
Packaged groceries, food, health & supplements72 hours

All return and refund requests are subject to verification, and We may decline requests that are incomplete, unverifiable, or indicate misuse of the return process. We may limit or suspend return privileges for Accounts showing a pattern of excessive or fraudulent claims.

You may cancel an order without charge at any time before We accept it; orders cannot be cancelled once accepted, except where We cancel or partially cancel an order due to stock unavailability, serviceability issues, or suspected fraud, in which case any amount paid will be refunded. Approved refunds are processed within 7 business days of verification, credited to the original payment method (or, for Cash on Delivery orders, by way of Clean Credits or another mutually agreed method), and may take additional time to reflect depending on Your bank or payment provider.

10

User Conduct

You agree to use the Platform only for lawful purposes connected with purchasing Products and availing the Services, and not to:

  1. 01Reproduce, resell, or exploit the Platform or its content for commercial purposes;
  2. 02Attempt to access the Platform other than through the interface We provide, including by scraping, bots, or automated scripts;
  3. 03Post or transmit content that is unlawful, defamatory, obscene, infringing, harmful to a child, or that impersonates another person;
  4. 04Introduce viruses or other harmful code, or interfere with the security or operation of the Platform;
  5. 05Discriminate against Our delivery or Service partners on the basis of race, religion, caste, gender, disability, or any other protected characteristic;
  6. 06Make false, misleading, or defamatory statements about the "Cleandot" brand, or Our partners.

We may investigate suspected violations and may suspend or terminate access to the Platform for any Account involved, in accordance with Section 13.

11

Intellectual Property

The Platform and its content, including text, graphics, logos, user interfaces, software, and the "Cleandot" name, wordmark, and other trademarks and logos ("Marks"), are owned by or licensed to Cleandot and are protected under applicable copyright, trademark, and other intellectual property laws. Access to the Platform does not grant You any right, title, or interest in the Marks or Our content.

You are granted a personal, limited, non-exclusive, non-transferable, revocable licence to use the Platform for placing orders and availing the Services. You may not reproduce, copy, modify, distribute, or create derivative works from the Platform or its content, except as necessary for Your personal, non-commercial use of the Services.

We disclaim any right, title, or interest in the trademarks or intellectual property of third-party brands whose products are listed for sale on the Platform; such marks remain the property of their respective owners and are used solely to identify the relevant Products.

12

Disclaimer of Warranties and Limitation of Liability

To the maximum extent permitted by applicable law, the Platform and Services are provided on an "as is" and "as available" basis, without warranties of any kind, whether express, implied, or statutory, including warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Platform will be uninterrupted, timely, secure, or error-free.

We are not liable for: (a) Products or Services not meeting Your subjective preferences;

(b) delays, defects, or failures caused by third-party delivery or supply partners; (c) unauthorised use of Your Account, except to the extent caused by Our gross negligence;

or (d) any indirect, incidental, or consequential loss arising from Your use of the Platform.

Subject to applicable law, Our aggregate liability to You in connection with any order shall not exceed the amount actually paid by You for that order.

13

Indemnification, Suspension and Termination

You agree to indemnify and hold harmless Cleandot, its officers, directors, employees, and partners from any claims, losses, or expenses (including reasonable legal fees) arising from Your breach of these Terms, Your misuse of the Platform, or Your violation of any applicable law or third-party right.

We may suspend or terminate Your Account, without prior notice, if We reasonably believe You have breached these Terms, engaged in fraudulent or abusive conduct (including misuse of the returns process), or acted in a manner that harms Cleandot, other Users, or Our Service partners. You may close Your Account at any time by contacting Us; any accumulated Clean Credits may be forfeited on closure, as described in Section 5.

Termination does not affect any obligation that accrued, or amount that became payable, before the date of termination.

14

Governing Law, Grievance Redressal and General Provisions

These Terms are governed by the laws of India, and disputes arising in connection with them shall be subject to the exclusive jurisdiction of the courts at Gurugram, Haryana.

In compliance with the Information Technology Act, 2000 and the Consumer Protection (E-Commerce) Rules, 2020, grievances may be addressed to Our Grievance Officer:

NameAshutosh Jha
AddressWeWork HQ27, B-660, Sushant Lok Phase I, Sector 27, Gurugram, Haryana – 122009
Emailsupport@cleanapp.in
HoursMon–Sat, 9:00 a.m.–6:00 p.m.

We will endeavour to acknowledge grievances within 48 hours and resolve them within 30 days of receipt.

Notices: We may send notices to Your registered email, mobile number, or via a notification on the Platform.

Assignment: You may not assign Your rights under these Terms. We may assign Our rights and obligations to a successor or affiliate without Your consent.

Severability: If any provision of these Terms is held invalid or unenforceable, the remaining provisions shall continue in full force and effect.

Force Majeure: We are not liable for delay or failure to perform due to causes beyond Our reasonable control, including natural disasters, strikes, pandemics, or governmental restrictions.

Entire Agreement: These Terms, together with the Other Terms, constitute the entire agreement between You and Cleandot regarding Your use of the Platform, superseding any prior understanding.
Legal

Privacy Policy

Cleandot Enterprises Private Limited · CIN U47912HR2026PTC150341

01

About This Privacy Policy

The website [www.cleandot.in] and the mobile application "Cleandot" (together, the "Platform") are operated by Cleandot Enterprises Private Limited ("Cleandot", "We", "Us" or "Our"), a private limited company incorporated under the Companies Act, 2013 (CIN: U47912HR2026PTC150341), with its registered office at WeWork HQ27, B-660, Sushant Lok Phase I, Sector 27, Galleria DLF-IV, Gurugram, Haryana – 122009, India.

This Privacy Policy ("Policy") describes how We collect, use, store, disclose, and protect information relating to You when You access or use the Platform, including as part of Our invite-only Founding Circle pilot. "You" or "User" refers to any person who visits, registers on, or uses the Platform.

By visiting the Platform or creating an account, You accept this Policy and consent to Our collection, storage, processing, and sharing of Your information, including Personal Information, as described below. Please also read this Policy together with Our Terms & Conditions.

02

Information We Collect

You may browse parts of the Platform without registering. To place an order or join the Founding Circle, You will need to create an account.

a. Personal Information – name, mobile number, email address, delivery address, date of birth or age, and other information You voluntarily provide, together with technical information such as IP address, device type, operating system, and browser type.

b. Sensitive Personal Information – passwords; payment instrument details (processed via Our payment gateway partners, as described in Section 4); and, where You choose to share it, dietary, allergy, or health-related preferences used to personalise product recommendations. We collect such health-related preferences only with Your explicit consent and use them solely for the purpose You provide them.

c. Transactional Information – Your order history, transaction status, Clean Credits balance and usage, and Your preferences and behaviour on the Platform.

d. Location-Based Information – Your delivery address and, where enabled, Your device's location, used to confirm serviceability and improve delivery accuracy. You may disable location access on Your device at any time.

e. Non-Personal Information – aggregate usage data, cookies, and similar technologies that do not directly identify You, used to understand Platform performance.

03

How We Use Your Information

We use Your information, in accordance with applicable law, to:

  1. 01Create and verify Your account and Founding Circle membership
  2. 02Process and fulfil Your orders, including sourcing, quality-checking, and delivery
  3. 03Process payments and administer Clean Credits
  4. 04Provide customer support and resolve complaints
  5. 05Personalise product recommendations, including based on dietary or allergy preferences You share with Us
  6. 06Improve the Platform, Our product catalogue, and Our quality verification standard
  7. 07Send You order updates, offers, and service communications
  8. 08Detect and prevent fraud, abuse, and security incidents
04

Sharing of Information

Business and Fulfilment Partners: We share Your information, as necessary, with Our sourcing and fulfilment network, delivery personnel and third-party delivery service providers, payment gateways and payment aggregators, and other service providers engaged to operate the Platform, solely to fulfil Your orders and provide the Services.

Compliance with Law: We may disclose Your information where necessary to comply with applicable law or a lawful government request, to protect Our rights and property or the safety of Our users, or in an emergency.

We do not sell Your Personal Information to third parties for their own marketing purposes.

05

Security Measures

We maintain reasonable security practices and procedures, consistent with applicable law, to protect Your information from loss, misuse, unauthorised access, disclosure, or alteration. We do not store Your full payment card details; these are processed directly by Our payment gateway partners.

You are responsible for keeping Your account credentials confidential and for all activity conducted under Your account. Please notify Us immediately at Our grievance contact (Section 10) if You suspect any unauthorised access to Your account.

06

Retention of Your Information

We retain Your Personal Information only for as long as needed for the purposes described in this Policy, or as required by applicable law (including tax and consumer-protection record-keeping requirements).

If You request that We erase Your information, We will do so, except where We are permitted or required by law to retain certain records.

07

Third-Party Links and Public Posts

The Platform may link to third-party websites or services. We are not responsible for the privacy practices or content of those third-party sites, and We encourage You to review their privacy policies separately.

If You post a review, rating, or feedback on the Platform, that content and any Personal Information You include in it may be publicly visible to other Users.

08

Your Consent and Rights

Your Consent: Information You share with Us is shared voluntarily. By using the Platform, You consent to Our processing of Your information as described in this Policy.

Withdrawal of Consent and Erasure: You may withdraw Your consent or request erasure of Your Personal Information at any time by writing to Us at Our grievance contact (Section 10). We will act on such requests except where retention is required by law.

Access, Correction and Update: You may access, correct, or update most of Your account information directly on the Platform, or by writing to Us.

09

Amendments

We may update this Policy from time to time to reflect changes in Our practices or applicable law.

Updates take effect upon posting to the Platform. Your continued use of the Platform after an update constitutes Your acceptance of the revised Policy.

10

Grievance Officer

In compliance with the Information Technology Act, 2000 and rules made thereunder, We have appointed a Grievance Officer to address Your questions or concerns about this Policy or Our handling of Your information:

NameAshutosh Jha
Emailsupport@cleanapp.in
AddressWeWork HQ27, B-660, Sushant Lok Phase I, Sector 27, Gurugram, Haryana – 122009

We will endeavour to acknowledge and address Your queries within a reasonable time. If You suspect any misuse, loss, or unauthorised access to Your Personal Information, please let Us know immediately.